WhatsApp, over the course of past one year, has faced a lot of flak for being unable to contain the spread of bulk and misleading messages on its platfom. The company so far has relied on its system to ban the accounts that bulk or automated behaviour on its platform. But now the company is going a step further in its fight against the accounts that display such behaviour by suing the WhatsApp accounts associated with such behaviour.
The company, in the past couple of months , has been investifying its efforts to fight bulk messages and automated behaviour. In a white paper published back in February this year, had detailed the steps it was taking to fight such behaviour.
“We have built sophisticated machine learning systems to detect abusive behavior and ban suspicious accounts at registration, during messaging, and in response to user reports We remove over two million accounts per month for bulk or automated behavior – over 75 per cent without a recent user report,” the company wrote in the whitepaper.
The company, ahead of the Indian Lok Sabha Elections 2019, had also placed a number of restrcitions within the app to restrict users from sharing bulk messages containing misleading information. However, a Reuters investigation found out that the digital marketing firms were using a $14 (Rs 970) tool to bypass WhatsApp’s restrictions and send bulk WhatsApp messages to users.
Source: India Today